Digital Marketing Trends- 2019

Critical Digital Marketing Trends

The digital marketing techniques like SEO,SMM,PPC, content writing are changing dramatically.

New trends and strategies have come up recently which is very significant in effective digital marketing.

Major digital marketing trends are given below.

1.Artificial Intelligence

AI analyses studies the consumer behavior and search trends by getting inside the data from social media platforms and blogs.AI offers information and tips to users by getting into conversations. As per  Gartner, chatbot will be used by  25% of customer by 2020 which is very high as compared to 2017. AI will be save costs, improve performance and stay ahead of the competition.

2.Programmatic Advertising

This uses AI and automates ad buying so that specific audience can be targeted. Real time bidding is done thru this technique. This is efficient and fast leading to high conversions.As per e Marketer, 90% of digital display ads in the U.S. will be programmatic by 2020.

3.Chatbots

Chatbots continues to be a significant tool in digital marketing.This is a AI-based technology and uses instant messaging to chat in real-time all 24 hours. Chat bots are responsive, fast and understands the customer required in more matured way.This is like  a virtual assistant  offering  superior customer service which meets the customer's expectation and automates repetitive tasks 

4.Video Marketing

A significant percentage (more than 65%) of customers share and go though any brand video thereby making it very effective way of promotion.To get  maximum engagement with video marketing, one can post  video  or start a live broadcast on Facebook, Instagram or LinkedIn.Low cost film equipment and high resolution smartphone cameras all brands are focusing on personalized video messages known as video approach.

5. Social Messaging Apps

With very high number of visitors, social media platforms this has become a critical aspect in reaching the prospect users.The  social messaging apps are no more  just for sending emojis.

Social messaging apps for business growth have witnessed growing popularity as per the statistic analysis.As  many people are spending more of their time messaging each other, it makes sense to market the company’s services on these applications.

Social messaging apps are very useful in sending personalized messages to customers thereby  adding value to the users’ experience. This differs from the messenger chat bots as discussed earlier. 

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